B2B Portal Development: A Few Merits Unlocked

What does successful B2B portal development entail in its entirety? Ask your peers and they will probably tell you that it’s a combination of different levels of skills including DB planning, GUI design architecture design and middle tier integration and coding. Now ask yourself. Would you believe that the possible conversion of your website into a B2B portal can actually result in significant improvement in the growth of revenue and that all this can happen in a month? Probably, a few years ago you wouldn’t have believed it but today you are left with no choice but to admit the sheer power of B2B portals as far as shaping your entrepreneurial fortunes are concerned.

If You Are Yet to Explore Its True Potential Then You’re Lagging

Gone are the days when a B2B portal was primarily regarded as a fancy idea – primarily maintained by larger companies. Today, businesses, irrespective of what their size is have unequivocally admitted that quality B2B portals are backed by serious merits. They are an absolute necessity for each and every company looking for substantial revenue growth without shelling out a fortune for the same. Here are ways in which B2B portals can turn out to be an absolutely sagacious investment for your business.

Aim for Better Targeted Campaigns With The Help Of These Portals

These portals are designed to bolster targeted campaigns. There is no dearth of B2B portals focused on individual industry networks and industries consisting of members from across the globe. There are portals that concentrate on regional divisions as well. An effective B2B marketing strategy would be to integrate several portals in order to obtain substantial coverage. There are around 1500 such portals and online directories based on variations in their regional and industry focus.

Expect Better Revenue Growth with Existing Client Base and Value Added Services

Both your present customer base as well as value added services can positively serve as avenues of profit. Thanks to these integrated portals, your existing clients are able to secure faster access to product information as well as improved customer support services. As far as leveraging your value added services is concerned, you can establish the portal as the primary sales channel and then you can use the shared resources to add value to the client experience.

Utilize Low-Cost Effective Marketing

At the core of the emergence of B2B portals as one of the most dominant forces driving sales is their cost-effectiveness. Yes. Portal marketing is an essentially low-cost marketing activity. To start off with, you can even open a free account with these portals only to switch to a premium account soon. Let us tell you that this premium account is not expensive as well. With a premium account, you can expect better visibility on Google and multilingual entries, in a few cases as well. Businesses that have premium accounts in these portals are positioned better in the search results and clicked more as well.

In order to leverage the true potential of B2B portals, you need to ensure that you’re seeking services of a reliable B2B Portal Development company- which has the proven record of developing successful portals for businesses.

Enterprise Web Portal Development: Why and When?

Does your organization/business need an Enterprise Web Portal? When is the right time to implement an enterprise web portal for your organization/business?

As your organization grows from a small team to a number of larger teams, handling multi projects and clients, there arises a need to consolidate enterprise resources and information which is accessible to employees and empower them to work intelligently and efficiently.

If your organization is facing the challenges mentioned below, it is high time for you to start planning with your solution provider to implement a suitable enterprise web portal.

  • Scattered Information – Team leaders / Managers are relying on different sources of information (like excel, emails, an isolated application) for collating data and preparing performance reports which they use for budgeting, forecasting and planning.Offline, decentralized reports and spreadsheets are prone to errors that can affect our business performance.
  • Delayed information– In this ultra-competitive world, timely decisions is the key to avoid missing opportunities. If decision makers / senior management must wait for analysts or knowledge workers to prepare reports, there is a high probability that you lose business to your competitors. An online, automated and centralized information which can be accessed anywhere, anytime, can empower the management to take intelligent, informed decisions.
  • Manual Project/Team/Knowledge management– When a new / enhancement / maintenance project starts

– If the task assignment is done manually through emails, tracking the current state of the task (open, analysis, committed, WIP, tested etc) is a cumbersome task and requires a lot of manual follow-up.

– There is always a probability that team members are referring to different versions of the same document, related to the task, affecting the efficiency and quality of output.

– Knowledge management is manual since the list of all previous tasks, bugs and their solutions are not maintained at one place, for future reference. If the concerned person leaves, the new person starts from scratch, unaware of the related bugs in the past and their solutions.

Enterprise web portals can help to combat these issues by workflow enforcements, updating documents with version history and maintaining a list of tasks, bugs and best practices for all projects.

  • None or very little information available about the in-house opportunities and skill-sets– Lack of proper information about the existing workforce and vacancies within the organization leads to under utilization of manpower. Both, the organization and employees can benefit from the one-point information about the in-house opportunities and skill-sets available. This feature, build in the enterprise web portal, can benefit large organizations by saving time and money to search for talent outside

To sum it all up, implementing an enterprise web portal is an effective way to harness the collective intelligence of the organization.

A reliable, centralized, quick and readily available information source about your business is essential to:

– Quickly gather consolidated view of business status
– Review your performance vs. plans and budgets
– Keep yourselves abreast with emerging trends

What Factors to Consider When Selecting an eCommerce Web Portal Development Company

With the fast growing demand of internet and techno savvy people in the present day world, it has become very important for businesses too to establish a rapport with its already existing customers or prospect customers through electronic commerce, or more commonly known as e-commerce. E- commerce also allows people, users and customers to give a live feedback about their experiences of using the particular product or service.

Thus, coming up with an e- commerce website has become one of the first steps that an entrepreneur now takes. Also, it has also become essential that the entrepreneur not only comes up with an idea of an e-commerce website portal, but also hires the right web portal development company as the company will create the website that will go live for the viewers.

According to studies and researches, it has been seen that online sales have increased by over 25% and will keep increasing in the future too. Thus, it is of prime importance that any upcoming entrepreneur keeps in mind that he or she not only comes up with the best ideas of website but also choose the right web portal development organization as they are the people who will execute the plans of the person. The viewers will only be able to see what the web portal company designs and executes.

There are certain important points that one should keep in mind before choosing a web portal development organization to design the web portal. Few of the essential points to keep in mind are –

  1. Understand how old the company is and how many websites it has done before: There is nothing wrong in hiring a company that isn’t very famous but, make sure the company is well- versed with what it has to do and more importantly is good at what it is expected to do.
  2. Look into previous works and its client portal: It is completely fine if one chooses a start-up company for its business, but it is of utmost importance to look into the quality of work of the web portal development company. It is also advisable for one to look into what kind of clients the web portal company possesses.
  3. Safety and security: Make sure that the company is not into hacking and does not have sources that leak the company’s confidential designs and information.
  4. Check how flexible the company is on re-designing and re-development: A single design is never the final design. Thus, it is important that the web portal development organization that one hires is open and flexible enough for changes as well as re-designing and re-development of the designs and content.
  5. Last, but most important -Check on punctuality, pricing and quality. This is one of the most important factors that any entrepreneur and company must keep in mind. It is very necessary that the web designing company abides by the deadlines and delivers the desired output at the reasonable cost.

Thus, if one keeps the few above stated key points in mind, he or she for sure is going to hire one of the best web portal development companies available.