Liferay Portal Development and CMS Are Suitable For Every Size Company

Liferay portal development and themes can benefit small, medium and large companies. With the right developer, even the smallest business can create a compelling, easy-to-use CMS system, employee self-service (ESS) portal or other corporate intranet or website. Liferay portlets development tools are flexible and robust and can satisfy a full range of portal configurations and implementations from the simplest CMS sites to the most complex business requirements for content management systems, document management, portal or web or intranet application.

The rich collaboration features of this technology includes web publishing, content management, collaboration and social networking and offers practical, functional tools innovatively designed to satisfy technical and usability concerns. The suite of Liferay portal development tools supports easy, affordable enterprise application integration, so the enterprise can integrate legacy system data, HR, accounting, CRM, ERP, or sales information or other critical sources of data. The framework and platform incorporates the open source technologies of many popular tool sets, suites and languages, and provides a rich environment in which the enterprise and an expert developer can work to create a flexible, compelling website, CMS system or other enterprise site.

Experienced developers can leverage Liferay themes to quickly design and develop a new site and support your work flow, products, market presence and sales channels. Consider all the ways in which your business can expand its web presence, improve its collaborative and team activities and increase market presence. The framework is helpful in designing and developing variety of websites, portals (listed below).

  1. Professional, community, organization or association portals
  2. Small business websites for auto mechanics, landscapers, dry cleaners, coffee shops and more
  3. Medium sized business sites for IT consulting firms, discount furniture stores, regional hardware chains, car dealerships, community colleges
  4. Large corporate sites for product and service sales, software sales and licensing, retail chains, grocery stores and more, medical centers
  5. CMS sites to manage projects, content, file taxonomy, teams, calendars, time, billing, and inventory
  6. News, media, event, ticketing, travel and other sites
  7. Liferay e-commerce portals, shopping carts, product galleries, shipping and more

These are some of the opportunities your business can leverage with Liferay portal development with the help of an experienced developer. Skilled developers understand the tools and functionality within the framework and can use these tools and techniques to satisfy your requirements for mobile access, technical and usability needs and integration of enterprise applications to deliver accurate, up-to-date content to users and customers alike. This makes the framework flexible and useful for every size company from big and medium to small store owners.

B2B Portal Development: A Few Trends Discussed

B2B portal development is well poised to witness a plethora of changes in the coming year. In fact, every year those who are working on B2B/B2C Portal Development wait with bated breath for the new trends to emerge. The key is to watch these trends and work on them only when you feel that they have actually stayed for a substantial amount of time in order to be regarded as sustainable development rather than just a passing fad. Here’s a rundown of the significant changes that are going to shape the future of B2B portal development. Read on to explore and act in accordance.

The future of B2B portal development: What can you expect it to be like?

Flat designs, minimal designs, improved navigation capabilities are just a few of the trends that are, in all likelihood, going to rule B2B portal development. We will explore details in the course of the post.

Flat Designs: How They’re Going To Force Changes In Strategies

Flat design, it is opined, has gone on to bolster user experience by a significant margin. It complies perfectly with the industry oriented needs as well as customer demands. It helps businesses get across their message in an easier fashion. The simplified design landscape includes 2D renderings that are compatible with responsive designs.

Minimalistic Layouts: Taking us Back in Time

Minimalistic design takes us back to the bygone era. In the wake of the current information overload, designers are increasingly bouncing back on flat design which enables you to say more with less. It should be particularly noted that web design is increasingly moving away from complex layouts. Minimalistic designs entail less number of pages, images, designs and visuals. Page navigation, as such, is bolstered to a huge extent as such.

Story-Telling Will Drive Traffic

At the heart of compelling B2B web design are sites that tell you a story. Yes. Story-telling has emerged as a major design trend lately and not without reasons. The very fact that it enables brands to get across their unique stories renders importance to the story-telling technique – employed so regularly by designers. Story telling itself accommodates a lot of scope for creativity. No need for in-depth navigation menus or regular intricacies. Just take your users through a journey of sorts – a journey of your creativity, a journey of your brand’s growth. The call to action feature is interwoven with these aspects. If you’re looking forward to explore the merits of story-telling for your website, make sure that your design and content are working seamlessly with each other.

Experts also view the rise of story-telling as a move towards conversion marketing from content marketing.

So, it is important on your end to ensure that you’re actually relying on the skills of an efficient and experienced web designing agency that is duly abreast with the latest trends governing the near future of B2B web design. Proper investigation of the background of the companies out there will definitely turn out to be of ample help.

B2B Portal Development: A Few Merits Unlocked

What does successful B2B portal development entail in its entirety? Ask your peers and they will probably tell you that it’s a combination of different levels of skills including DB planning, GUI design architecture design and middle tier integration and coding. Now ask yourself. Would you believe that the possible conversion of your website into a B2B portal can actually result in significant improvement in the growth of revenue and that all this can happen in a month? Probably, a few years ago you wouldn’t have believed it but today you are left with no choice but to admit the sheer power of B2B portals as far as shaping your entrepreneurial fortunes are concerned.

If You Are Yet to Explore Its True Potential Then You’re Lagging

Gone are the days when a B2B portal was primarily regarded as a fancy idea – primarily maintained by larger companies. Today, businesses, irrespective of what their size is have unequivocally admitted that quality B2B portals are backed by serious merits. They are an absolute necessity for each and every company looking for substantial revenue growth without shelling out a fortune for the same. Here are ways in which B2B portals can turn out to be an absolutely sagacious investment for your business.

Aim for Better Targeted Campaigns With The Help Of These Portals

These portals are designed to bolster targeted campaigns. There is no dearth of B2B portals focused on individual industry networks and industries consisting of members from across the globe. There are portals that concentrate on regional divisions as well. An effective B2B marketing strategy would be to integrate several portals in order to obtain substantial coverage. There are around 1500 such portals and online directories based on variations in their regional and industry focus.

Expect Better Revenue Growth with Existing Client Base and Value Added Services

Both your present customer base as well as value added services can positively serve as avenues of profit. Thanks to these integrated portals, your existing clients are able to secure faster access to product information as well as improved customer support services. As far as leveraging your value added services is concerned, you can establish the portal as the primary sales channel and then you can use the shared resources to add value to the client experience.

Utilize Low-Cost Effective Marketing

At the core of the emergence of B2B portals as one of the most dominant forces driving sales is their cost-effectiveness. Yes. Portal marketing is an essentially low-cost marketing activity. To start off with, you can even open a free account with these portals only to switch to a premium account soon. Let us tell you that this premium account is not expensive as well. With a premium account, you can expect better visibility on Google and multilingual entries, in a few cases as well. Businesses that have premium accounts in these portals are positioned better in the search results and clicked more as well.

In order to leverage the true potential of B2B portals, you need to ensure that you’re seeking services of a reliable B2B Portal Development company- which has the proven record of developing successful portals for businesses.