B2C Portal Development: Exploring Its Merits and More

B2C (Business to Customer) portal development has experienced a steady trajectory over the years. Why are businesses willing to invest in B2C portal development? The reason isn’t that hard to find. The reason behind its steady growth can be attributed to the very reason why brands would want to have their websites – a well-optimized website has the power to bolster outreach in a way that hardly any other medium can do. However, if the holistic benefits of the B2C Portal Development are concerned – then let us tell you that they go way beyond just expanding your outreach.

B2C Portal Development: Why it’s absolutely important to know about it

At the heart of success of Business to Customer portals is their ability to bolster business efficiency across the board. Your B2C portal is your clients’ direct access to your brand. There is immense scope for you to improve the quality of your customer service by improving your collaboration with them. Here are a few merits explained in a few points:

  • It helps you adjust your strategies as per your customer demand
  • Aids you to handle customer problems in an easier fashion
  • Minimizes overhead and inventory costs of your business
  • Enables your customers to avail easy online transaction process
  • Reduces paper work
  • Easy payment
  • Easy billing systems
  • Paves the way for advanced business process
  • Makes way for stronger bonds with your customer

Be specific: Find out what it means

When it comes to making the most of the B2C platforms, it is extremely important on your end to realize that diverse businesses might as well need diverse development technologies. Notably, if you are a travel company then you might as well want to explore the functionalities befitting travel portals online. You, in this case, would definitely like to hire a web development company having prior knowledge of GDS and XML/APIs.

The company should ideally be able to club the various APIs, XMS and GDS for the different travel packages, air booking, transfers, cruises, sight-seeing, insurance modules, hotel booking facilities and so on. As a travel company, you need to realize that e-business is the current boom in the travel and tourism industry. Developers working on travel platforms should be sagacious enough to identify every avenue to simplify business transaction by connecting businesses and customers. And, how exactly can you make it easier for your customers to connect with you? A very easy way would be to introduce an e-market place.

Are you selecting the right developer for your needs?

Now that you know the kind of outreach B2C portals have, you should actually consider having it at the first place if you already don’t have it – and once you decide to invest in a portal to expand your outreach, then make sure you are actually keeping the aforementioned points in view before hiring a web developer. Make sure the developer you’re zeroing in on has sound knowledge of the all the aforementioned technologies.

Have You Used Web Portal Development Services For Your Business?

Business promotion across the web is definitely a challenge for marketers, owing to the diverse types of marketing options available today. You could do with professional services in marketing your brand, but how far can you reach without a well designed website. Yes, if you have survived the competition without having hired web portal development services of businesses, you cannot expect to last for long. This is mainly because every business ensures that the online marketing campaigns of their brand are based upon the search engine performance of their official site.

At this juncture, you must look back in time to check whether the professional services you had hired in web portal development at the time of starting the website of your business have been up to present market standards. Yes, the performance of your website can be improved to a great extent if you quickly hire the services of professionals in web development to correct the flaws made way back at the time of setting up the site. In order to get the best services from these professionals, you must have a rough idea of the main aspects of their expertise.

  1. Website Design: The use of the latest tools and techniques in developing the website design is the first and foremost duty of these experts. Did you know that when deciding upon the design of your company’s website, the experts need to use design elements that represent your brand? These elements could be anything from the company logo to the background theme of the portal. The web portal design also needs to be user-friendly for both customers and page owners. The professionals take care of all these important factors related to design while developing the portal.
  2. Content Management: Giving their readers and visitors a complete idea of the types of services and products that the brand offers is definitely tough with incomplete content sported on the website. The lay-out of the content also decides how well your readers relate to the content shared through the portal. As a result, these experts need to decide upon a reliable content management system to publish the information you wish to share.
  3. Resource Management: The use of professional help does have a unique set of advantages. You may have an excellent design, a wonderfully performing content management system and well detailed content used on your website. However, the lack of fresh content may result in low popularity of the portal in due course of time. The experts ensure that suitable resources are managed and stored to allow the administration to use them at a later date and create refreshed content.

Thus, if you really want to improve the online performance of your business site, get in touch with a reliable web portal development expert. You shall see the numbers changing soon.

Liferay Portal Development and CMS Are Suitable For Every Size Company

Liferay portal development and themes can benefit small, medium and large companies. With the right developer, even the smallest business can create a compelling, easy-to-use CMS system, employee self-service (ESS) portal or other corporate intranet or website. Liferay portlets development tools are flexible and robust and can satisfy a full range of portal configurations and implementations from the simplest CMS sites to the most complex business requirements for content management systems, document management, portal or web or intranet application.

The rich collaboration features of this technology includes web publishing, content management, collaboration and social networking and offers practical, functional tools innovatively designed to satisfy technical and usability concerns. The suite of Liferay portal development tools supports easy, affordable enterprise application integration, so the enterprise can integrate legacy system data, HR, accounting, CRM, ERP, or sales information or other critical sources of data. The framework and platform incorporates the open source technologies of many popular tool sets, suites and languages, and provides a rich environment in which the enterprise and an expert developer can work to create a flexible, compelling website, CMS system or other enterprise site.

Experienced developers can leverage Liferay themes to quickly design and develop a new site and support your work flow, products, market presence and sales channels. Consider all the ways in which your business can expand its web presence, improve its collaborative and team activities and increase market presence. The framework is helpful in designing and developing variety of websites, portals (listed below).

  1. Professional, community, organization or association portals
  2. Small business websites for auto mechanics, landscapers, dry cleaners, coffee shops and more
  3. Medium sized business sites for IT consulting firms, discount furniture stores, regional hardware chains, car dealerships, community colleges
  4. Large corporate sites for product and service sales, software sales and licensing, retail chains, grocery stores and more, medical centers
  5. CMS sites to manage projects, content, file taxonomy, teams, calendars, time, billing, and inventory
  6. News, media, event, ticketing, travel and other sites
  7. Liferay e-commerce portals, shopping carts, product galleries, shipping and more

These are some of the opportunities your business can leverage with Liferay portal development with the help of an experienced developer. Skilled developers understand the tools and functionality within the framework and can use these tools and techniques to satisfy your requirements for mobile access, technical and usability needs and integration of enterprise applications to deliver accurate, up-to-date content to users and customers alike. This makes the framework flexible and useful for every size company from big and medium to small store owners.