B2B Portal Development: A Few Trends Discussed

B2B portal development is well poised to witness a plethora of changes in the coming year. In fact, every year those who are working on B2B/B2C Portal Development wait with bated breath for the new trends to emerge. The key is to watch these trends and work on them only when you feel that they have actually stayed for a substantial amount of time in order to be regarded as sustainable development rather than just a passing fad. Here’s a rundown of the significant changes that are going to shape the future of B2B portal development. Read on to explore and act in accordance.

The future of B2B portal development: What can you expect it to be like?

Flat designs, minimal designs, improved navigation capabilities are just a few of the trends that are, in all likelihood, going to rule B2B portal development. We will explore details in the course of the post.

Flat Designs: How They’re Going To Force Changes In Strategies

Flat design, it is opined, has gone on to bolster user experience by a significant margin. It complies perfectly with the industry oriented needs as well as customer demands. It helps businesses get across their message in an easier fashion. The simplified design landscape includes 2D renderings that are compatible with responsive designs.

Minimalistic Layouts: Taking us Back in Time

Minimalistic design takes us back to the bygone era. In the wake of the current information overload, designers are increasingly bouncing back on flat design which enables you to say more with less. It should be particularly noted that web design is increasingly moving away from complex layouts. Minimalistic designs entail less number of pages, images, designs and visuals. Page navigation, as such, is bolstered to a huge extent as such.

Story-Telling Will Drive Traffic

At the heart of compelling B2B web design are sites that tell you a story. Yes. Story-telling has emerged as a major design trend lately and not without reasons. The very fact that it enables brands to get across their unique stories renders importance to the story-telling technique – employed so regularly by designers. Story telling itself accommodates a lot of scope for creativity. No need for in-depth navigation menus or regular intricacies. Just take your users through a journey of sorts – a journey of your creativity, a journey of your brand’s growth. The call to action feature is interwoven with these aspects. If you’re looking forward to explore the merits of story-telling for your website, make sure that your design and content are working seamlessly with each other.

Experts also view the rise of story-telling as a move towards conversion marketing from content marketing.

So, it is important on your end to ensure that you’re actually relying on the skills of an efficient and experienced web designing agency that is duly abreast with the latest trends governing the near future of B2B web design. Proper investigation of the background of the companies out there will definitely turn out to be of ample help.

B2B Portal Development: A Few Merits Unlocked

What does successful B2B portal development entail in its entirety? Ask your peers and they will probably tell you that it’s a combination of different levels of skills including DB planning, GUI design architecture design and middle tier integration and coding. Now ask yourself. Would you believe that the possible conversion of your website into a B2B portal can actually result in significant improvement in the growth of revenue and that all this can happen in a month? Probably, a few years ago you wouldn’t have believed it but today you are left with no choice but to admit the sheer power of B2B portals as far as shaping your entrepreneurial fortunes are concerned.

If You Are Yet to Explore Its True Potential Then You’re Lagging

Gone are the days when a B2B portal was primarily regarded as a fancy idea – primarily maintained by larger companies. Today, businesses, irrespective of what their size is have unequivocally admitted that quality B2B portals are backed by serious merits. They are an absolute necessity for each and every company looking for substantial revenue growth without shelling out a fortune for the same. Here are ways in which B2B portals can turn out to be an absolutely sagacious investment for your business.

Aim for Better Targeted Campaigns With The Help Of These Portals

These portals are designed to bolster targeted campaigns. There is no dearth of B2B portals focused on individual industry networks and industries consisting of members from across the globe. There are portals that concentrate on regional divisions as well. An effective B2B marketing strategy would be to integrate several portals in order to obtain substantial coverage. There are around 1500 such portals and online directories based on variations in their regional and industry focus.

Expect Better Revenue Growth with Existing Client Base and Value Added Services

Both your present customer base as well as value added services can positively serve as avenues of profit. Thanks to these integrated portals, your existing clients are able to secure faster access to product information as well as improved customer support services. As far as leveraging your value added services is concerned, you can establish the portal as the primary sales channel and then you can use the shared resources to add value to the client experience.

Utilize Low-Cost Effective Marketing

At the core of the emergence of B2B portals as one of the most dominant forces driving sales is their cost-effectiveness. Yes. Portal marketing is an essentially low-cost marketing activity. To start off with, you can even open a free account with these portals only to switch to a premium account soon. Let us tell you that this premium account is not expensive as well. With a premium account, you can expect better visibility on Google and multilingual entries, in a few cases as well. Businesses that have premium accounts in these portals are positioned better in the search results and clicked more as well.

In order to leverage the true potential of B2B portals, you need to ensure that you’re seeking services of a reliable B2B Portal Development company- which has the proven record of developing successful portals for businesses.

Business Identity Portal Development

If you think that a few static pages like Home, About Us, Our Services, Contact Us and a dot com domain is all you need to brand your company, you couldn’t be more wrong! Your need is a good Business Identity Portal development service to brand your business and put it above average. Every roadside business seems to have an official website today, so why would a visitor rate you high? Business Identity Portal developers specialize in adding to the brand value of your business and providing your clients what exactly they want from your portal.

Your custom website is the key to drawing maximum mileage out of your business. A website is no longer a showoff for a business but is the most powerful marketing tool. People around the world have developed the habit of Googling before subscribing to any service or buying any product. Your online identity is as important as the kind of products and services you deal in. Can you allow your business rival to walk past you for the sheer lack of a professionally created and managed website? No, Sir!

In a market where there are equal numbers of web developers as there are websites, you need to be choosy about whom you hire for your custom website. The secret is to outsource it to an offshore development firm and get it done by the experts. A developer not only needs to be technically competent but also should have adequate knowledge of web designing trends and this comes with expertise. You will also save huge sums of money in doing so and be rest assured that your official website will add to your brand value.

Advantages of Business Identity Portal Development

  • Your websites has to have a corporate look keeping in mind the kind of business you run. A pharmaceutical company and an online poker company can’t have the same design.
  • Search engine friendly coding is written to ensure that your website is indexed higher on the Search Engine Results Pages. Websites developed using free templates generally have poor SEO scores.
  • Integration of a content management system like Joomla, Drupal or SharePoint allows you to publish, edit and manage your website. A regularly updated website is the need of the hour.
  • BIP development focuses on Customer Relationship Management which helps you find more leads and converts them into clients. It also improves the client-vendor relationship.
  • Social media platforms such as Facebook, Twitter should be used aptly to bring in targeted viewers to your website to add to your business. This also acts as a low-cost or no-cost advertising platform.
  • You can easily integrate an e-commerce model in your website to increase the sale of your products and services. This will help you target newer markets which you might never have thought of.

A business portal developed tailored to your business requirements can do wonders for your marketing strategies without having to pay a fortune for it. If you don’t have it yet, hire business portal development company now and get the maximum out of your business!