B2C Portal Development: Exploring Its Merits and More

B2C (Business to Customer) portal development has experienced a steady trajectory over the years. Why are businesses willing to invest in B2C portal development? The reason isn’t that hard to find. The reason behind its steady growth can be attributed to the very reason why brands would want to have their websites – a well-optimized website has the power to bolster outreach in a way that hardly any other medium can do. However, if the holistic benefits of the B2C Portal Development are concerned – then let us tell you that they go way beyond just expanding your outreach.

B2C Portal Development: Why it’s absolutely important to know about it

At the heart of success of Business to Customer portals is their ability to bolster business efficiency across the board. Your B2C portal is your clients’ direct access to your brand. There is immense scope for you to improve the quality of your customer service by improving your collaboration with them. Here are a few merits explained in a few points:

  • It helps you adjust your strategies as per your customer demand
  • Aids you to handle customer problems in an easier fashion
  • Minimizes overhead and inventory costs of your business
  • Enables your customers to avail easy online transaction process
  • Reduces paper work
  • Easy payment
  • Easy billing systems
  • Paves the way for advanced business process
  • Makes way for stronger bonds with your customer

Be specific: Find out what it means

When it comes to making the most of the B2C platforms, it is extremely important on your end to realize that diverse businesses might as well need diverse development technologies. Notably, if you are a travel company then you might as well want to explore the functionalities befitting travel portals online. You, in this case, would definitely like to hire a web development company having prior knowledge of GDS and XML/APIs.

The company should ideally be able to club the various APIs, XMS and GDS for the different travel packages, air booking, transfers, cruises, sight-seeing, insurance modules, hotel booking facilities and so on. As a travel company, you need to realize that e-business is the current boom in the travel and tourism industry. Developers working on travel platforms should be sagacious enough to identify every avenue to simplify business transaction by connecting businesses and customers. And, how exactly can you make it easier for your customers to connect with you? A very easy way would be to introduce an e-market place.

Are you selecting the right developer for your needs?

Now that you know the kind of outreach B2C portals have, you should actually consider having it at the first place if you already don’t have it – and once you decide to invest in a portal to expand your outreach, then make sure you are actually keeping the aforementioned points in view before hiring a web developer. Make sure the developer you’re zeroing in on has sound knowledge of the all the aforementioned technologies.

B2B Portal Development: Is It Evolving Over The Years?

Has B2B portal development evolved in recent years? 2016 and 2017 were the years when the developers heavily invested in streamlined navigation, flat designs and minimalist elements. Designs that tell stories are insanely popular too!

B2B Portal Development: What You Need to Know

So, you have got these professionals engaged in B2B portal development increasingly steering clear of intricate and more complex designs. Now you have fewer pages that you need to browse and carefully constructed layout which is more concerned with the sales funnel than any other element of your site. With simpler and more organized navigation functionalities, it gets easier for developers to draw more prospects to the sales pages.

One of the significant e-commerce trends influencing B2B portal development is the increased number of millennials accessing the same. In the year 2012, millennials accounted for only 27% of the search demography. At present, however, they make for more than half of potential buyers. That’s a near-70% jump! A kind of growth, which developers can hardly ignore! Let us tell you that having millennials as a major part of their client base has compelled developers to embrace the following elements for B2B portals.

The portals are much more focused on relationships than what they were before. The developers need to understand that millennials have actually grown up in a scenario where they have always had access to personalized services. Irrespective of whether you’re a digital marketer or a web developer, your millennial viewers need to feel the “connect” with you.

Just as digital marketers need to resort to “cleverer” social plans, you need to shore up your designing efforts as well. And, how exactly do you do that? How exactly do you ensure that you are right on track as far as making your audience feel connected is concerned? We strive to explore answers – right here!

Tell stories in order to drive traffic. Simpler story telling techniques have made it easier for brands to connect with the users. We told you about the importance of “connectedness” when it comes to driving traffic. How about interweaving your own stories with your sales funnel? Try to map the dreams of millennials today- “startups”, “entrepreneurship”, “solopreneurship” and what not!

Don’t Hold Back

Don’t be afraid to use your site to tell your stories to your readers. Don’t be afraid to tell them how you started or about the backstory of a few of your products. Do not take a step back when it comes to tell them about struggles while conceiving a product at the first place. So, you can well understand how the nuances of B2B web development have evolved over the years and are bound to evolve further as well. The more you learn the better adept you’re at embracing those changes.

You Can Do Without Web Portal Development Services, Only If You Don’t Have a Website Yet!

Yeah, it’s true to the core. If there’s someone out there who has managed to optimize his company’s digital presence without leveraging the expertise of web portal development services, then he and his act is sure to find a place in the headlines. But (practically) each and every tech entrepreneur can’t do this. Therefore, most of them have to depend on the services that are offered by web portal developers. And quite naturally that’s exactly why these services are in high demand these days.

It will be a major blunder if a business takes up the risk of getting their online business portal developed by rookie site designers. You just can’t take chances when you are in the process of creating the official business portal for your enterprise. When amateurs are employed for the work, they (of course) bring in a lot of energy and might do it well. But still there are chances that they mess up the complete process. And then the effects will have to be tolerated by just one individual – YOU!

Experienced web portal developers are an essential factor that determines the success quotient of a business’s digital endeavors. Before Internet applications can be used instrumentally, the first thing that must be looked after is of course development and launch of a website. Once this is done, you will have enough ground to invest in other digital applications and use the same for sustained business promotion and growth. Now having said the above, I must also add that you can’t ignore the services of the site developers and system analysts immediately after the portal goes live. You will still need their services to ensure the portal runs without any hitch, and that you are also able to make further changes in the same.

I am sure that no website can survive if its not kept updated. The content in each page must be edited from time to time, so as to suit increasing demands of the company. And the SEO (Search Engine Optimization) theories also need to change. But again, these measures are only applicable when the site is well managed. A team of tech experts must be working round-the-clock to ensure the web portal is in fine shape. Once this is achieved, digital media tools (a whole variety of them) can be implemented with ease and perfection.

Now I guess you are quite sure about why we are required to depend on the web portal development services.