B2B Portal Development: Is It Evolving Over The Years?

Has B2B portal development evolved in recent years? 2016 and 2017 were the years when the developers heavily invested in streamlined navigation, flat designs and minimalist elements. Designs that tell stories are insanely popular too!

B2B Portal Development: What You Need to Know

So, you have got these professionals engaged in B2B portal development increasingly steering clear of intricate and more complex designs. Now you have fewer pages that you need to browse and carefully constructed layout which is more concerned with the sales funnel than any other element of your site. With simpler and more organized navigation functionalities, it gets easier for developers to draw more prospects to the sales pages.

One of the significant e-commerce trends influencing B2B portal development is the increased number of millennials accessing the same. In the year 2012, millennials accounted for only 27% of the search demography. At present, however, they make for more than half of potential buyers. That’s a near-70% jump! A kind of growth, which developers can hardly ignore! Let us tell you that having millennials as a major part of their client base has compelled developers to embrace the following elements for B2B portals.

The portals are much more focused on relationships than what they were before. The developers need to understand that millennials have actually grown up in a scenario where they have always had access to personalized services. Irrespective of whether you’re a digital marketer or a web developer, your millennial viewers need to feel the “connect” with you.

Just as digital marketers need to resort to “cleverer” social plans, you need to shore up your designing efforts as well. And, how exactly do you do that? How exactly do you ensure that you are right on track as far as making your audience feel connected is concerned? We strive to explore answers – right here!

Tell stories in order to drive traffic. Simpler story telling techniques have made it easier for brands to connect with the users. We told you about the importance of “connectedness” when it comes to driving traffic. How about interweaving your own stories with your sales funnel? Try to map the dreams of millennials today- “startups”, “entrepreneurship”, “solopreneurship” and what not!

Don’t Hold Back

Don’t be afraid to use your site to tell your stories to your readers. Don’t be afraid to tell them how you started or about the backstory of a few of your products. Do not take a step back when it comes to tell them about struggles while conceiving a product at the first place. So, you can well understand how the nuances of B2B web development have evolved over the years and are bound to evolve further as well. The more you learn the better adept you’re at embracing those changes.