Business Identity Portal Development

If you think that a few static pages like Home, About Us, Our Services, Contact Us and a dot com domain is all you need to brand your company, you couldn’t be more wrong! Your need is a good Business Identity Portal development service to brand your business and put it above average. Every roadside business seems to have an official website today, so why would a visitor rate you high? Business Identity Portal developers specialize in adding to the brand value of your business and providing your clients what exactly they want from your portal.

Your custom website is the key to drawing maximum mileage out of your business. A website is no longer a showoff for a business but is the most powerful marketing tool. People around the world have developed the habit of Googling before subscribing to any service or buying any product. Your online identity is as important as the kind of products and services you deal in. Can you allow your business rival to walk past you for the sheer lack of a professionally created and managed website? No, Sir!

In a market where there are equal numbers of web developers as there are websites, you need to be choosy about whom you hire for your custom website. The secret is to outsource it to an offshore development firm and get it done by the experts. A developer not only needs to be technically competent but also should have adequate knowledge of web designing trends and this comes with expertise. You will also save huge sums of money in doing so and be rest assured that your official website will add to your brand value.

Advantages of Business Identity Portal Development

  • Your websites has to have a corporate look keeping in mind the kind of business you run. A pharmaceutical company and an online poker company can’t have the same design.
  • Search engine friendly coding is written to ensure that your website is indexed higher on the Search Engine Results Pages. Websites developed using free templates generally have poor SEO scores.
  • Integration of a content management system like Joomla, Drupal or SharePoint allows you to publish, edit and manage your website. A regularly updated website is the need of the hour.
  • BIP development focuses on Customer Relationship Management which helps you find more leads and converts them into clients. It also improves the client-vendor relationship.
  • Social media platforms such as Facebook, Twitter should be used aptly to bring in targeted viewers to your website to add to your business. This also acts as a low-cost or no-cost advertising platform.
  • You can easily integrate an e-commerce model in your website to increase the sale of your products and services. This will help you target newer markets which you might never have thought of.

A business portal developed tailored to your business requirements can do wonders for your marketing strategies without having to pay a fortune for it. If you don’t have it yet, hire business portal development company now and get the maximum out of your business!

B2C Portal Development: Exploring Its Merits and More

B2C (Business to Customer) portal development has experienced a steady trajectory over the years. Why are businesses willing to invest in B2C portal development? The reason isn’t that hard to find. The reason behind its steady growth can be attributed to the very reason why brands would want to have their websites – a well-optimized website has the power to bolster outreach in a way that hardly any other medium can do. However, if the holistic benefits of the B2C Portal Development are concerned – then let us tell you that they go way beyond just expanding your outreach.

B2C Portal Development: Why it’s absolutely important to know about it

At the heart of success of Business to Customer portals is their ability to bolster business efficiency across the board. Your B2C portal is your clients’ direct access to your brand. There is immense scope for you to improve the quality of your customer service by improving your collaboration with them. Here are a few merits explained in a few points:

  • It helps you adjust your strategies as per your customer demand
  • Aids you to handle customer problems in an easier fashion
  • Minimizes overhead and inventory costs of your business
  • Enables your customers to avail easy online transaction process
  • Reduces paper work
  • Easy payment
  • Easy billing systems
  • Paves the way for advanced business process
  • Makes way for stronger bonds with your customer

Be specific: Find out what it means

When it comes to making the most of the B2C platforms, it is extremely important on your end to realize that diverse businesses might as well need diverse development technologies. Notably, if you are a travel company then you might as well want to explore the functionalities befitting travel portals online. You, in this case, would definitely like to hire a web development company having prior knowledge of GDS and XML/APIs.

The company should ideally be able to club the various APIs, XMS and GDS for the different travel packages, air booking, transfers, cruises, sight-seeing, insurance modules, hotel booking facilities and so on. As a travel company, you need to realize that e-business is the current boom in the travel and tourism industry. Developers working on travel platforms should be sagacious enough to identify every avenue to simplify business transaction by connecting businesses and customers. And, how exactly can you make it easier for your customers to connect with you? A very easy way would be to introduce an e-market place.

Are you selecting the right developer for your needs?

Now that you know the kind of outreach B2C portals have, you should actually consider having it at the first place if you already don’t have it – and once you decide to invest in a portal to expand your outreach, then make sure you are actually keeping the aforementioned points in view before hiring a web developer. Make sure the developer you’re zeroing in on has sound knowledge of the all the aforementioned technologies.

B2B Portal Development: Is It Evolving Over The Years?

Has B2B portal development evolved in recent years? 2016 and 2017 were the years when the developers heavily invested in streamlined navigation, flat designs and minimalist elements. Designs that tell stories are insanely popular too!

B2B Portal Development: What You Need to Know

So, you have got these professionals engaged in B2B portal development increasingly steering clear of intricate and more complex designs. Now you have fewer pages that you need to browse and carefully constructed layout which is more concerned with the sales funnel than any other element of your site. With simpler and more organized navigation functionalities, it gets easier for developers to draw more prospects to the sales pages.

One of the significant e-commerce trends influencing B2B portal development is the increased number of millennials accessing the same. In the year 2012, millennials accounted for only 27% of the search demography. At present, however, they make for more than half of potential buyers. That’s a near-70% jump! A kind of growth, which developers can hardly ignore! Let us tell you that having millennials as a major part of their client base has compelled developers to embrace the following elements for B2B portals.

The portals are much more focused on relationships than what they were before. The developers need to understand that millennials have actually grown up in a scenario where they have always had access to personalized services. Irrespective of whether you’re a digital marketer or a web developer, your millennial viewers need to feel the “connect” with you.

Just as digital marketers need to resort to “cleverer” social plans, you need to shore up your designing efforts as well. And, how exactly do you do that? How exactly do you ensure that you are right on track as far as making your audience feel connected is concerned? We strive to explore answers – right here!

Tell stories in order to drive traffic. Simpler story telling techniques have made it easier for brands to connect with the users. We told you about the importance of “connectedness” when it comes to driving traffic. How about interweaving your own stories with your sales funnel? Try to map the dreams of millennials today- “startups”, “entrepreneurship”, “solopreneurship” and what not!

Don’t Hold Back

Don’t be afraid to use your site to tell your stories to your readers. Don’t be afraid to tell them how you started or about the backstory of a few of your products. Do not take a step back when it comes to tell them about struggles while conceiving a product at the first place. So, you can well understand how the nuances of B2B web development have evolved over the years and are bound to evolve further as well. The more you learn the better adept you’re at embracing those changes.