B2C Portal Development: Exploring Its Merits and More

B2C (Business to Customer) portal development has experienced a steady trajectory over the years. Why are businesses willing to invest in B2C portal development? The reason isn’t that hard to find. The reason behind its steady growth can be attributed to the very reason why brands would want to have their websites – a well-optimized website has the power to bolster outreach in a way that hardly any other medium can do. However, if the holistic benefits of the B2C Portal Development are concerned – then let us tell you that they go way beyond just expanding your outreach.

B2C Portal Development: Why it’s absolutely important to know about it

At the heart of success of Business to Customer portals is their ability to bolster business efficiency across the board. Your B2C portal is your clients’ direct access to your brand. There is immense scope for you to improve the quality of your customer service by improving your collaboration with them. Here are a few merits explained in a few points:

  • It helps you adjust your strategies as per your customer demand
  • Aids you to handle customer problems in an easier fashion
  • Minimizes overhead and inventory costs of your business
  • Enables your customers to avail easy online transaction process
  • Reduces paper work
  • Easy payment
  • Easy billing systems
  • Paves the way for advanced business process
  • Makes way for stronger bonds with your customer

Be specific: Find out what it means

When it comes to making the most of the B2C platforms, it is extremely important on your end to realize that diverse businesses might as well need diverse development technologies. Notably, if you are a travel company then you might as well want to explore the functionalities befitting travel portals online. You, in this case, would definitely like to hire a web development company having prior knowledge of GDS and XML/APIs.

The company should ideally be able to club the various APIs, XMS and GDS for the different travel packages, air booking, transfers, cruises, sight-seeing, insurance modules, hotel booking facilities and so on. As a travel company, you need to realize that e-business is the current boom in the travel and tourism industry. Developers working on travel platforms should be sagacious enough to identify every avenue to simplify business transaction by connecting businesses and customers. And, how exactly can you make it easier for your customers to connect with you? A very easy way would be to introduce an e-market place.

Are you selecting the right developer for your needs?

Now that you know the kind of outreach B2C portals have, you should actually consider having it at the first place if you already don’t have it – and once you decide to invest in a portal to expand your outreach, then make sure you are actually keeping the aforementioned points in view before hiring a web developer. Make sure the developer you’re zeroing in on has sound knowledge of the all the aforementioned technologies.

B2B Portal Development: A Few Trends Discussed

B2B portal development is well poised to witness a plethora of changes in the coming year. In fact, every year those who are working on B2B/B2C Portal Development wait with bated breath for the new trends to emerge. The key is to watch these trends and work on them only when you feel that they have actually stayed for a substantial amount of time in order to be regarded as sustainable development rather than just a passing fad. Here’s a rundown of the significant changes that are going to shape the future of B2B portal development. Read on to explore and act in accordance.

The future of B2B portal development: What can you expect it to be like?

Flat designs, minimal designs, improved navigation capabilities are just a few of the trends that are, in all likelihood, going to rule B2B portal development. We will explore details in the course of the post.

Flat Designs: How They’re Going To Force Changes In Strategies

Flat design, it is opined, has gone on to bolster user experience by a significant margin. It complies perfectly with the industry oriented needs as well as customer demands. It helps businesses get across their message in an easier fashion. The simplified design landscape includes 2D renderings that are compatible with responsive designs.

Minimalistic Layouts: Taking us Back in Time

Minimalistic design takes us back to the bygone era. In the wake of the current information overload, designers are increasingly bouncing back on flat design which enables you to say more with less. It should be particularly noted that web design is increasingly moving away from complex layouts. Minimalistic designs entail less number of pages, images, designs and visuals. Page navigation, as such, is bolstered to a huge extent as such.

Story-Telling Will Drive Traffic

At the heart of compelling B2B web design are sites that tell you a story. Yes. Story-telling has emerged as a major design trend lately and not without reasons. The very fact that it enables brands to get across their unique stories renders importance to the story-telling technique – employed so regularly by designers. Story telling itself accommodates a lot of scope for creativity. No need for in-depth navigation menus or regular intricacies. Just take your users through a journey of sorts – a journey of your creativity, a journey of your brand’s growth. The call to action feature is interwoven with these aspects. If you’re looking forward to explore the merits of story-telling for your website, make sure that your design and content are working seamlessly with each other.

Experts also view the rise of story-telling as a move towards conversion marketing from content marketing.

So, it is important on your end to ensure that you’re actually relying on the skills of an efficient and experienced web designing agency that is duly abreast with the latest trends governing the near future of B2B web design. Proper investigation of the background of the companies out there will definitely turn out to be of ample help.

Business Identity Portal Development

If you think that a few static pages like Home, About Us, Our Services, Contact Us and a dot com domain is all you need to brand your company, you couldn’t be more wrong! Your need is a good Business Identity Portal development service to brand your business and put it above average. Every roadside business seems to have an official website today, so why would a visitor rate you high? Business Identity Portal developers specialize in adding to the brand value of your business and providing your clients what exactly they want from your portal.

Your custom website is the key to drawing maximum mileage out of your business. A website is no longer a showoff for a business but is the most powerful marketing tool. People around the world have developed the habit of Googling before subscribing to any service or buying any product. Your online identity is as important as the kind of products and services you deal in. Can you allow your business rival to walk past you for the sheer lack of a professionally created and managed website? No, Sir!

In a market where there are equal numbers of web developers as there are websites, you need to be choosy about whom you hire for your custom website. The secret is to outsource it to an offshore development firm and get it done by the experts. A developer not only needs to be technically competent but also should have adequate knowledge of web designing trends and this comes with expertise. You will also save huge sums of money in doing so and be rest assured that your official website will add to your brand value.

Advantages of Business Identity Portal Development

  • Your websites has to have a corporate look keeping in mind the kind of business you run. A pharmaceutical company and an online poker company can’t have the same design.
  • Search engine friendly coding is written to ensure that your website is indexed higher on the Search Engine Results Pages. Websites developed using free templates generally have poor SEO scores.
  • Integration of a content management system like Joomla, Drupal or SharePoint allows you to publish, edit and manage your website. A regularly updated website is the need of the hour.
  • BIP development focuses on Customer Relationship Management which helps you find more leads and converts them into clients. It also improves the client-vendor relationship.
  • Social media platforms such as Facebook, Twitter should be used aptly to bring in targeted viewers to your website to add to your business. This also acts as a low-cost or no-cost advertising platform.
  • You can easily integrate an e-commerce model in your website to increase the sale of your products and services. This will help you target newer markets which you might never have thought of.

A business portal developed tailored to your business requirements can do wonders for your marketing strategies without having to pay a fortune for it. If you don’t have it yet, hire business portal development company now and get the maximum out of your business!